Exciting FOND Website & Packaging Changes

By Amy Cole

We’ve been secretly working on some exciting changes behind the scenes here at FOND. Let’s just say that August is going to be a BIG month. 

But let’s not get ahead of ourselves - first things first. Our website has a fresh, beautiful new look, and an enhanced customer experience to boot! We are so excited to finally unveil what we’ve been working on for months! Today on the blog, we’re sharing all the details for our new homepage, our new website experience, and our gorgeous new packaging solution.

Our dreamy new homepage

We are so excited about this new look! You can find everything from details about our quality, our sourcing, our founder Alysa’s story, and more, all right at your fingertips on the homepage! Check it out here. 

We’re switching to 4-packs!

That’s right - we’re swapping from our traditional 6 and 12-packs to packs of 4, 8, and 12! Which means that our minimum shipping requirement is now 4-jars, plus a whole new shopping experience. 

But rest assured, you can order as many 4-packs as you want! And in fact, we encourage it! If you’re anything like us, you’ll go through your broth much quicker than you’d think. 

As part of this swap, 4-packs will be in single-flavors. So, if you choose a 12-pack, you can choose up to three flavors. While we know this is a different experience than you’re used to, let’s be real - we could ALL use a few more jars of our faves. 

You can still pick-your-own pack!

For those of you who love to choose a mix of flavors, that option remains! But in order to keep it, our shipping partner has instituted a small service fee to individually pick your jars. Trust us when we say we don’t make any profit off of this fee - we’re just passing on the exact amount that they charge us.

To build your pack, simply click on that option from the shop page. 

We’ve got a brand new packaging solution

Get ready for a sleek, modern-era packaging solution - we’re talking MAJOR Jetson family vibes. We are so excited for this new look that’s also truly functional. 

Let’s be real for a minute. We know that even though we made sure that our packing peanuts were non-GMO, organic, and eco-friendly, they weren’t your favorite (that’s putting it mildly!). And we GET IT. They were a pain to get rid of and there were just so many of them. We’re excited to say that they are now a thing of the past!

We hunted and searched, tested and drop-tested, until we found the perfect solution - a bottle of wine! And rest assured that while we love a nice glass of wine, we’re not getting into the wine business. But fancy wine is shipped safely and securely throughout the world in the SAME solution that we’re so excited to share with you today! 

Why we love it: 

  • Just like our bone broth, it’s eco-friendly, without any mess (we’re looking at you, peanuts!). 
  • Less chance of broken jars (because we will cry over spilled broth).
  • Same great variety, with the option to buy in multiples of four - 4 jars, 8, 12, 16, and beyond (pro-tip: buy more than you think you’ll need!).

The changes in a nutshell:

  1. Our bone broth will now be sold in packs of 4, 8, and 12. If you previously purchased a 6-pack, you can choose a 4 or 8-pack. If you previously purchased a 12-pack, nothing will change but your packaging! 
  2. You can still build your own custom FOND box (AKA - pick-your-own pack).  A small service fee to pick each jar individually (the exact cost our shipping partner charges us for this service) will be added on that shop page. 
  3. You can easily navigate to the pick-your-own pack shop page by clicking on that option from the shop page. 
  4. You can choose flavors in multiples of 4 at no charge! For example, an 8-pack can have two flavors and a 12-pack can have up to three flavors. 
  5. Our minimum shipping requirement is now 4 jars! You can buy any of your favorite flavors in a single-flavor 4-pack now :). Of course, we recommend grabbing at least a couple of 4-packs, since you’ll go through your broth quicker than you’d think!
  6. At this time, we don’t offer pre-assembled mixed packs of bone broth, though this may change in the future. For now, your options are single-flavor 4-packs or to create your own mixed-pack!

WHEW! We know change is hard, but this will be so worth it. We promise. If you have questions, leave them here for us. 

And here’s a sneak peek of the new packaging!