1.17.2023

FOND Bone Broth Launches Land to Market Verified Regenerative Bone Broth

By Amy Cole

As part of a commitment to address climate change and heal the planet, FOND Bone Broth is made with beyond organic ingredients and recyclable/biodegradable packaging. We are truly healing people and pastures one jar at a time.

Today FOND Bone Broth launched its new Land to Market-verified regenerative bone broth. Land to Market is the world’s first verified sourcing solution for regenerative agriculture. Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem -- soil, water, air and animals.  

“I knew if FOND was to have a large-scale presence, it would have to give back to the land that made this beautiful product possible. Just as the gut is the foundation of wellness in the body, our soil is the foundation of flourishing in our world.” - Alysa Seeland, Founder & CEO FOND Bone Broth

As the only verified-regenerative bone broth on the market, FOND is proud to provide customers with assurance and ecological impact verification that their purchases are healing not only people, but the pastures our products come from. With nine chicken varieties and three beef varieties, there is truly a ready-to-sip bone broth for every person and palette! You can purchase FOND online at fondbonebroth.com.

“When you choose products with the Land to Market seal, you support the farmers and ranchers who are doing right by the planet,” said Chris Kerston, Co-CEO of Land to Market. “With FOND Bone Broth’s Land to Market-verified bone broth, consumers can have confidence that their purchase is helping to regenerate the land.”

Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome VerificationTM (EOV), the science inside of Land to Market that measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOV was developed by the nonprofit Savory Institute, together with Michigan State University, Texas A&M, Ovis 21, The Nature Conservancy and others. 

As farmers and ranchers work to regenerate their land, EOV measures the environmental impact and provides feedback for continuous improvement. As more land is regenerated, more vegetation is grown and more CO2 is removed from the atmosphere — helping to reduce temperature shifts caused by rising carbon in the atmosphere. In this way, regenerative agriculture has a critical role to play in addressing climate change. 

Products with the Land to Market seal are sourced from farms and ranches showing positive environmental outcomes through EOV. 

About FOND Bone Broth

The only verified regenerative bone broth on the market, FOND Bone Broth has two passions; healing people and pastures. We accomplish this in two ways, first through sustainability (from packing to sourcing) and second, with the highest quality ingredients. Since starting FOND in 2015, our commitment to quality led us out of commercial grocery stores and down to the local farmer’s market. By building direct relationships with farms and sourcing every ingredient with nutrient-density in mind, we can promise you a bone broth that’s truly as delicious as it is good for you! Brewed like beer and infused like tea, FOND takes the nourishment one step further by infusing our broths with functional ingredients in 12 different flavors. Our bone broth is handmade in an artisan process free of any concentrates or powders so we can be free of heavy metal contamination and unwanted preservatives. FOND Bone Broth is truly unlike anything else on the market. If you want to learn more about our story, read more here!

About Land to Market 

A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. A program of the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain. To see the full list of Land to Market members, visit http://landtomarket.com.